Comment - This is a very interesting concept that is working well because it encourages vistors to visit “The Historic Centre of Macau” as well the participating hotels and merchants. It also helps to support its cause, it shows there is more to Macau than casino’s and gambling!  

Macau Government Tourist Office (MGTO) has distributed about 5,500 Macau Heritage Passports through its information counters since the launch of the campaign on July 1. Participating merchants expressed that visitors’ response to the “Macau Heritage Passport” has been encouraging and stronger responses are expected when the summer holidays start next month.

Participating merchants reported that many visitors shopped with the “Passport” in hand and spent more than they have planned in order to obtain stamps for the “Passport”, bringing additional business turnover to the merchants.

A number of participating hotels pointed out that many Hong Kong visitors learned about the campaign from the television commercials and actively solicited stamps from the hotels.

Restaurants expressed that the responses were positive when the “Macau Heritage Passport” was first launched, and was increasingly gaining enthusiastic responses. Stronger responses are expected when the summer holidays start next month.

“Macau Heritage Passport”, as a core campaign of “ Macau World Heritage Year”, aims to encourage the spending by visitors while promoting Macau’s world heritage. 140 hotels and merchants are participating in this campaign.

All visitors to Macau are invited to join the “Macau Heritage Passport” campaign, the objective of which is to attract more visitors to Macau and to enhance their knowledge on “The Historic Centre of Macau” while driving the length of stay and spending of visitors to new heights.

Visitors participating in the campaign are entitled to lucky draws featuring fabulous prizes including golden miniatures of Macau Heritage Site, gold coins, hotel accommodation, Macau heritage highlight tours, Mainland China heritage tours, with a total value of MOP$8 million. The first monthly lucky draw will take place soon.

Participating visitors first have to obtain their “Macau Heritage Passport” at MGTO Information Counters a participating hotels in Macau and they can enter an instant lucky draw by presenting the 4 stamps collected according to instructions on the “Passport” and completing the lucky draw slip to any of the designated MGTO Information Counters. In addition to the instant lucky draw, participating visitors can also enter the monthly and year end Mega Lucky Draws by dropping the stamped and completed lucky draw slip into the lucky draw box located at any of the MGTO Information Counters or participating hotels.

MGTO has designated this year as “Macau World Heritage Year”. Comprising a series of promotions and publicity activities held in Macau and overseas, “Macau World Heritage Year” aims to promote to the world Macau’s unique cultural heritage “The Historic Centre of Macau” and reinforce its image as a popular tourism destination. (MacaoSAR Government Portal)

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